There is a person we found recently named Dustin Curtis who manages to live in (his blog says) both San Francisco and New York — a “neat trick” 🙂 — Let’s talk Dustin! 🙂 — who has written a very revealing blog post about how little word(s), spelling, and placement changes tangibly, even measurably, specifically, effect online behaviors (and in ways not so obvious, and in ways including, yet potentially well beyond your effectiveness — or not — on Twitter).

We commend Dustin Curtis for these clear insights and dedication to direct marketing-type testing, which when done with the proper heart and mind can be truly in customers’ and communities’ (with the businesses’ and nonprofit organizations’) best interests.

We are interested in taking Web analytics approaches a real world step further into demonstrating “physical world” bottom line results as part of a comprehensive buzz and 360 marketing — and total operations — approach. We hope to be helpful and value-added to your business or nonprofit organization.


Again! 🙂 This time Peg Corwin from US SBA-SCORE Chicago focuses well on how a small nonprofit organization can affordably and with high impact “fire on all burners” in getting their important message(s) out for fund raising and other communications goals so vital for these tough times in 2009 and beyond.

We hope you find this helpful. We regret there is not a more specific, accurate, and recurring/working sublink to her Website, but it is well worth the search once there (We did test this out repeatedly over several of her blog posts, and made her aware of the situation).

Once again, in our recent discovery (through Avinash Kaushik) of Chicagoland’s Peg Corwin of US SBA-SCORE (and through her, we found local online search authority Solas Web Design in Petaluma, California), here is another “unusual find” in explaining the latest data-driven formulations for how your business or nonprofit organization ends up getting ranked online when a person searches for you on Google. It is interesting that other online search engines may approach how you get “found” differently, perhaps; it is unfortunate there is such complexity and “mystery” to something so important for your business and you, including that (sometimes inaccurate!) data attributes end up being attached to your business or nonprofit organization even if you do not “participate,” whether you like it or not.

Knowing how to deploy local search keywords is becoming essential to your survival and success, and yet, this is a still changing and not well understood “core” of online marketing — also with very real world implications.

We hope that you find this insightful and helpful.

There is a tendency for stressed and busy business owners and nonprofit executives of all sizes these days to be so overwhelmed by social networking (even if they are actively trying to keep up with Twitter, Facebook, and more…or “not”) and the many and increasingly free or lower-cost measurement tools (Google Analytics and more) that an opposite effect might be taking place: they choose not to participate…or “not well” — as if that is actually an option when traditional cash flow, what has been the life blood of a nonprofit or business is under siege in what appears to be a long, broader economic downturn ahead.

We are optimists by nature, but all the numerical and other signs don’t look good for our economy, communities, and planet — and perhaps your and our families and futures?

So what should you do? Why bother? Why is this crucially important to your survival and future, starting today?

We hope to be helpful to bridging the gaps between your time and money through real value-added, with specific approaches and guidance for you (seeing the forest through the trees, so to speak, looking wisely at the bigger picture through your daily operations).

TechCrunch is one of Silicon Valley’s must read blogs, but it is this excellent post by them specifically on “Social Customer Relationship Management,” or “sCRM,” that goes well beyond their airline example, and has the greatest real world example of the why and how YOU need to be focused on this — hopefully in shared survival and success with our help, so you (and we) can handle it all, not just read about it while your competitors are taking their own survival and success actions.

Here are other thoughtful perspectives from Wired Magazine, regarding how Facebook sees itself as a key part of a social graph that can understand your customers — and you — differently than “Google-nomics.”

In our view at MonetizeYourData / HumanizeYourData, we are much more concerned about these “differences,” from Google, Facebook, and any other technology company not being at your (time and cash flow) expense, period.

For example, now a widely-used local merchant review online tool, Yelp, is being connected (fyi, on the technology side, looks like through API-plug in integration) with Twitter and Facebook. Yet what exactly is the bottom line for you and your nonprofit organization or for-profit business? Too many people with pure or other motives lose sight of this, and this also cannot be ignored, so for you, is social networking and online marketing — and very real world results even if you do nothing online — lose-lose?

We “walk the talk” of “win-win-win.” Our first loyalty is to our clients and their customers.

If you don’t benefit, and soon, your cash flow survival, growing your business, and more will be frankly “gone.”

Truly, the Future is NOW! Are you ready?

Clearly and briefly, this Webvideo with two of our real world and online heroes, Avinash Kaushik and Dr. Ralph Wilson, tells you a lot of what you need to know (even beyond the significant promise of Twitter) to HumanizeYourData / MonetizeYourData.

We hope to be helpful towards shared success on your essential journey as a small business or organization (really, of any size, given our experience and your needs) at this challenging time of great change(s) for so many.

Click Here For The Diagram: We Walk The Talk For This.

@etpickett Helpful towards affordably improving YOUR Website’s usability and YOUR customers’ purchases in these tough times