August 2009

@etpickett Our favorite helpful Twitter 101 case study:

At MonetizeYourData/HumanizeYourData, we know why. Do you? 🙂


@etpickett This is why we exist to serve and protect your business or nonprofit organization from such “edu-taining” problems — at least the online and very real world “negative marketing.”

An optimist (and seasoned traveler) would say United Airlines should not have been “surprised,” and they will hopefully use this mess as a true opportunity to change their baggage handling and especially customer service (Is that what it’s called?).

We can all learn from this as professionals. Yes, the first step is to lighten up and “enjoy.” 🙂

There is a person we found recently named Dustin Curtis who manages to live in (his blog says) both San Francisco and New York — a “neat trick” 🙂 — Let’s talk Dustin! 🙂 — who has written a very revealing blog post about how little word(s), spelling, and placement changes tangibly, even measurably, specifically, effect online behaviors (and in ways not so obvious, and in ways including, yet potentially well beyond your effectiveness — or not — on Twitter).

We commend Dustin Curtis for these clear insights and dedication to direct marketing-type testing, which when done with the proper heart and mind can be truly in customers’ and communities’ (with the businesses’ and nonprofit organizations’) best interests.

We are interested in taking Web analytics approaches a real world step further into demonstrating “physical world” bottom line results as part of a comprehensive buzz and 360 marketing — and total operations — approach. We hope to be helpful and value-added to your business or nonprofit organization.