July 2009


Again! 🙂 This time Peg Corwin from US SBA-SCORE Chicago focuses well on how a small nonprofit organization can affordably and with high impact “fire on all burners” in getting their important message(s) out for fund raising and other communications goals so vital for these tough times in 2009 and beyond.

We hope you find this helpful. We regret there is not a more specific, accurate, and recurring/working sublink to her Website, but it is well worth the search once there (We did test this out repeatedly over several of her blog posts, and made her aware of the situation).

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Once again, in our recent discovery (through Avinash Kaushik) of Chicagoland’s Peg Corwin of US SBA-SCORE (and through her, we found local online search authority Solas Web Design in Petaluma, California), here is another “unusual find” in explaining the latest data-driven formulations for how your business or nonprofit organization ends up getting ranked online when a person searches for you on Google. It is interesting that other online search engines may approach how you get “found” differently, perhaps; it is unfortunate there is such complexity and “mystery” to something so important for your business and you, including that (sometimes inaccurate!) data attributes end up being attached to your business or nonprofit organization even if you do not “participate,” whether you like it or not.

Knowing how to deploy local search keywords is becoming essential to your survival and success, and yet, this is a still changing and not well understood “core” of online marketing — also with very real world implications.

We hope that you find this insightful and helpful.

There is a tendency for stressed and busy business owners and nonprofit executives of all sizes these days to be so overwhelmed by social networking (even if they are actively trying to keep up with Twitter, Facebook, and more…or “not”) and the many and increasingly free or lower-cost measurement tools (Google Analytics and more) that an opposite effect might be taking place: they choose not to participate…or “not well” — as if that is actually an option when traditional cash flow, what has been the life blood of a nonprofit or business is under siege in what appears to be a long, broader economic downturn ahead.

We are optimists by nature, but all the numerical and other signs don’t look good for our economy, communities, and planet — and perhaps your and our families and futures?

So what should you do? Why bother? Why is this crucially important to your survival and future, starting today?

We hope to be helpful to bridging the gaps between your time and money through real value-added, with specific approaches and guidance for you (seeing the forest through the trees, so to speak, looking wisely at the bigger picture through your daily operations).

TechCrunch is one of Silicon Valley’s must read blogs, but it is this excellent post by them specifically on “Social Customer Relationship Management,” or “sCRM,” that goes well beyond their airline example, and has the greatest real world example of the why and how YOU need to be focused on this — hopefully in shared survival and success with our help, so you (and we) can handle it all, not just read about it while your competitors are taking their own survival and success actions.

Here are other thoughtful perspectives from Wired Magazine, regarding how Facebook sees itself as a key part of a social graph that can understand your customers — and you — differently than “Google-nomics.”

In our view at MonetizeYourData / HumanizeYourData, we are much more concerned about these “differences,” from Google, Facebook, and any other technology company not being at your (time and cash flow) expense, period.

For example, now a widely-used local merchant review online tool, Yelp, is being connected (fyi, on the technology side, looks like through API-plug in integration) with Twitter and Facebook. Yet what exactly is the bottom line for you and your nonprofit organization or for-profit business? Too many people with pure or other motives lose sight of this, and this also cannot be ignored, so for you, is social networking and online marketing — and very real world results even if you do nothing online — lose-lose?

We “walk the talk” of “win-win-win.” Our first loyalty is to our clients and their customers.

If you don’t benefit, and soon, your cash flow survival, growing your business, and more will be frankly “gone.”

Truly, the Future is NOW! Are you ready?

Clearly and briefly, this Webvideo with two of our real world and online heroes, Avinash Kaushik and Dr. Ralph Wilson, tells you a lot of what you need to know (even beyond the significant promise of Twitter) to HumanizeYourData / MonetizeYourData.

We hope to be helpful towards shared success on your essential journey as a small business or organization (really, of any size, given our experience and your needs) at this challenging time of great change(s) for so many.

Click Here For The Diagram: We Walk The Talk For This.

@etpickett Helpful towards affordably improving YOUR Website’s usability and YOUR customers’ purchases in these tough times http://tr.im/r94A

Ms. Peg Corwin, US SBA-SCORE small business counselor in Chicago describes unusually clearly from all we have researched and seen online (and offline) goals, events, and target market(s) segmentation in this post at her blog, Web 2.0 Marketing For Small Business (We find this blog’s several posts potentially helpful to you working with us together, and are adding it to our Helpful Weblinks section of this blog, likely below and to the right of where you are reading now).

Learning about Ms. Peg Corwin came through a Tweet from Mr. Avinash Kaushik, who we already respect so much as one of the only voices in online marketing — and accurately measuring results (not just talking nice words about this) — consistently advocating the development of an actionable understanding of the real world impacts of both online and offline marketing combined (please see throughout this blog more about Mr. Kaushik’s “Trinity Strategy,” including a brief visual diagram hopefully for greater clarity to your benefit).

We hope this is helpful in these challenging times for so many small businesses and nonprofit organizations, where in both instances, especially cash flow is (we have been told by so many) down substantially as unpaid or underpaid demand for services remains — in effect generating a downward economic spiral making things worse in what many are calling The Great Recession, and some are even calling The Second Great Depression.

In times like these, the survival of your business or organization frankly depends on looking at marketing in our MonetizeYourData / HumanizeYourData, online AND offline, real world, organic old school meets new school way.

Anything else, even some of the best blogs and their related services offerings online, may have great operational information for one aspect of business or another, but often fail to cohesively to your benefit answer THE question(s): What’s the bottom line? How do we get (together) from here to there? What’s next?

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