June 2009

Through the tweet today of one of our online and real world marketing (and really, other business operations) heroes, Avinash Kaushik, we became aware of (as good as Mr. Kaushik is at this, and he is, of course, referenced in the Helpful Weblinks section of this blog) a particularly value-added and action-packed, yet to the point, free and easily downloadable presentation about usability testing — that we hope is helpful to your business or organization in these challenging times for so many. These are times for many of us where we choose to bake more pies together, so to speak, or argue over the crumbs as too many self-absorbed types for…

So, please consider what is written at UserEffect’s Strategic Website Usability Website, and by Dr. Peter J. Myers. We have — in our ongoing quest, both personally and professionally, to find better balances in service to the we, not just the me, emerging from employer experiences trapped in win-lose marketing and business thinking that only ends up being lose-lose. We learned this the hard way depending on someone else to walk the talk, as we tangibly try, to multiply the win. Join us in sharing success in a new day through and for your organization or business. Monetizing Your Data IS Humanizing Your Data (Enjoy the edu-tainment 🙂 ). Best wishes.


Monetizing Your Data, activities for unlocking cash flow and saving time both online and in the real world, is (are) rapidly re-forming into multiple online devices, platforms, and channels that must be balanced in order to preserve your sanity as a business or organization leader, let alone being in charge of your own life and responsibilities in these challenging times. Having a customized, yet clear and straightforward strategy is essential, and what that takes first is mindshare. We hope to be helpful to you.

In this light, we specifically hope to be helpful in highlighting — even innovating — best practices such as reposting a value-added Twitter (microblog) tweet referencing Rajesh Setty’s new book #ThinkTweet, and insightful praise for it (and him as an unusually effective resource who we link to from this blog and have praised previously; please see Helpful Weblinks section of this blog to the right and below of this post on the screen) through another blogger he thanks in a tweet, and we pointedly repeat:

UpbeatNowTouching review by @jgodfrey on my new book #Th!nkTweet http://ow.ly/dVEb. Thanks Joelle. You made my day!

I rarely feel that a blog’s insights are for the real world (admittedly, beyond being an aggregator, which can be valuable in a different way) when someone merely cuts and pastes someone else’s information into their blog — but Rajesh Setty and his blog Life Beyond Code (please see Helpful Links herein) and his even more directly value-added e-newsletter are exceptional, frankly. Your time invested with his writing and video interviews would be well worth it. Here is just one example:

In this issue:

1. Weekly Insight: The Impact of frequency mis-match

2. Lessons Learned this week

2.1 A mistake too costly…

2.2 Learning to listen to the “what’s going on in the background…”

3. Mentions from across the blogosphere

4. Announcing #Th!nkTweet and discount code for loyal readers and review copies

1. Weekly Insight: The impact of frequency mis-match
I am blessed in a way. I am surrounded by so many smart friends that I am almost forced to grow everyday 🙂

However, not all of these smart friends are successful to the extent they should really be. We have conversations related to this all the time. Some of them know it and and some of them are not even aware of it.

There are many reasons why smart people can’t make the progress they should make and one of them is the frequency mis-match they create with people they deal with – be it with their business associates, their partners, their employees, their vendors or their investors.

Imagine what goes on in the mind of a smart person. He thinks about a problem or an opportunity that has six steps from concept to completion

Step 1 -> Step 2 -> Step 3 -> Step 4 -> Step 5 -> Step 6

In his mind, all these steps are very easy and clear. They will blaze through a couple of steps and probably think they are so obvious to even treat them as steps.

So, when they talk to someone else about this idea, their version will look like this

Step 1 -> Step 3.5 -> Step 6

And after that they expect the other person to understand the way they thought about the idea.

This is an example of a frequency mis-match.

It is as simple as they going to a place in a jet plane and expecting others to catch up with them in a bicycle. It just does not make sense.

I always say that communication has two parts – transmission and reception and good communicators take responsibility for both – transmission and reception.

Smart people sometimes expect that everyone around them is equally smart and forget to include all the details when they transmit the messages. If you are around a VERY smart person, you will notice that you will constantly be filling in the blanks. If you are that VERY smart person, remember that others around you are constantly filling in the blanks to understand what you are saying.

Frequency mis-matches won’t help either party. The first step to solve a frequency mis-match is to realize that there is one.

I am sure all of you are VERY smart people and are working with other smart people. Think about where you might have introduced frequency mis-matches. What can you do to fix them?

Happy thinking!!!

2. Lessons Learned This Week
2.1 A mistake too costly…
Some mistakes are just too costly. I had submitted my work to a respected magazine and there were a couple of typos in what I had sent. Several things could have happened because of that. But the worst happened. My work was not only rejected but the person on the other end made an assessment that this was sloppy work and probably that is how I do my work.

I probably will be able to win back the confidence but it will take a LONG time. There is more effort involved in getting back that confidence. The same effort that could have been put to better use if I had not made that mistake.

Life is like that. Some mistakes prove to be too costly to fix. An ounce of care before is better than a pound of damage control ( I just made up that last sentence BTW )

2.2 Learning to listen to the “what’s going on in the background…”
Hari (CEO of Jiffle) and I had another amazing sales call this week. It was very clear to us in the first five minutes that we had a solution that matches to their needs. In fact, it was very clear to both of us. The next step was to present it to their board of directors. The person said that this is the process that they go through with every potential partner.

There was a big lesson in what happened next. There were four other potential partners who were going to present in the same session. The person told her assistant – “I want these people in and they should be given the full twenty minutes even if it means we have to cut short the times for other companies.”

While she said that as a matter of fact and it showed that they were interested in our solution, it also brought out one more thing – we could very well have been one of those other companies in another situation.

This is where “listening to what’s happening in the background” becomes important. Hari and I talked about this and reflected on our past losses – probably we were NEVER in their background thinking in those deals. We didn’t see that at that time.

3. Mentions from across the blogosphere

3.1 9 Ways People Respond to Your Content Online

My article on the above topic was published at Lateral Action. The response was overwhelming with more than 400 people tweeting about it. Although the article was less than 1000 words, it had taken weeks for me to get this into the shape it is in currently. So the response was extra-special.

Thanks for all the support

3.2 Ryan Wynia reviews Upbeat

Ryan Wynia at “Be Your Own Brand” reviews Upbeat and says – “[Upbeat] it’s a short read and nothing short of an adrenaline jolt for your attitude.”

4. Announcing #Th!nkTweet and discount code for loyal readers and review copies
My new project “Th!nkTweet Book 1: Bite-sized lessons for a fast paced world” is now live. You can read more about the background for the book here.

The book is a collection of 140 tweets that will make you think. You can finish reading the book in less than 15 minutes. However, it is designed in such a way that you will want to re-visit the book again and again.

In this fast paced world, people have less time to read but they still want to learn. Th!nkTweet and the series of books that are planned is an attempt to address this dilemma.

You can buy the book at the HappyAbout store for a discount. Please use the coupon code “ADD12” to get a further discount.

Additionally, review copies in the form of eBooks are available. If you “plan” to review the book either on your blog, website, please reply to this email and I will send you a review copy. All I am asking now from you is an “intent” to review. There are no strings attached.

So, you have two options.
1. You can buy the book at an extra discount with the “ADD12” coupon code
2. You can get the eBook for free by replying to this email and expressing an “intent to review” on your blog, website or simply on the Amazon.com website. If this is of your interest, please reply back and I will send the review copy right away.

Thanks for everything and have a great week ahead!

More at:

About: http://www.rajeshsetty.com/about/
Blog: http://www.lifebeyondcode.com
Twitter: http://www.twitter.com/upbeatnow

Foresight Plus, LLC, 946 Tamarack Lane, #8, Sunnyvale, CA 94086, USA