There is a lot of repositioned marketing going on in the small business and organizational worlds that could make or break you, your organization, or your business.

Here (this Weblink) is one interesting retail approach that even applies to non-profits in terms of convincing a move away from tougher to achieve in 2009 charity giving (or in the retail case, because I’m worth it shopping) towards the perception, repeat perception, of investment.

Indeed, even — especially — in the numbers, the bottom line, it is all about coordinating the buzz…marketing, that is.