Google Analytics is an important suite of tools for monetizing your data in your small business or organization, literally — and it’s free.

Knowing what to do with it as part of a broader, customized, shared success strategy is essential; this Weblink makes the case, more technically than some of our previous blog posts, to make a value-added investment with us as soon as possible — or pay more for not as good results over time (whether you go this alone, or retain consultants who are either focused on the numbers or the vision, but usually not both). HumanizeYourData / MonetizeYourData is serious about 360 degree marketing and broader operational deployment of what otherwise is for many overwhelming data smog. Our bottom line, in totality in how we approach data to knowledge integration and optimization organically — is your bottom line.